Blue PR

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What we do?

public relationsPUBLIC RELATIONS

Developing communication and public relations strategies. Media monitoring and analysis. Creating press materials, working with the media, press briefings, organizing press conferences. Corporate social responsibility – cooperation with foundations, schools and academic institutions. Handling of firms’ internal communication.

imageIMAGE

Creating a visual identity for brands, and producing promotional materials in line with a developed communication strategy. Developing an individual system of identification (mark + book of standards). Preparing printed materials (annual reports, company newsletters, press advertisements, catalogues, brochures, leaflets etc.).

 

internetINTERNET

Creating Internet and intranet-based websites. Website positioning, SEM, SEO and social media campaigns. Creating online advertisements and multimedia presentations. E-marketing, website usability research.

eventsEVENTS

Organizing exhibition fairs, anniversary events, industry award ceremonies, meetings with customers, technological symposia, open days, customer integration events, and talks. Organizing and running press conferences.

 

strategySTRATEGY

Creating comprehensive marketing strategies based on analysis of market data and the competitive environment. Creating and describing target groups (segmentation, customer retention). Selecting appropriate marketing tools, strategic positioning of products, implementation of comprehensive ATL and BTL promotional campaigns.

outsourcingOUTSOURCING

Strategy building and marketing planning. Preparing strategic analyses and marketing budgets. Carrying out ongoing marketing activities: graphic design, e-marketing, organizing events, fairs, training and conferences, media relations. Strategic and marketing consulting.